PhotoBox, the UK’s and Europe’s number one online community for photo printing and personal publishing, has today announced it has entered into a commercial partnership with WAYN.com - the portal for travellers who love to share their memories and experiences online. The two brands have come together to aide expansion plans for 2009 across Europe.
With travel tying neatly into photography - the brands have aligned their propositions to offer users of both services more scope in what they can do with their photos. The white-labelled service provides users of WAYN.com with the full suite of interactive PhotoBox tools and functionality. Meaning that travel fans will now be able to do more, create more and share more – bringing their travel experiences to life both on and offline.
Steven Wakeling, International Senior Sales Executive at WAYN.com, said:
“PhotoBox was the perfect partner because of its hugely active community features. We looked at the competition and were massively impressed with the PhotoBox team’s ability to seamlessly integrate with social media platforms such as Facebook. The PhotoBox proposition is an attractive one in terms of revenue potential and site stickiness.”
WAYN.com (Where Are You Now?) is the world's largest travel and lifestyle focused social networking community website. The site operates in 193 countries and membership has grown from 45,000 users in March 2005 to over 14 million today. WAYN.com allows its members to keep track of their friends' whereabouts and make new friends based on where they are now, where they have been and where they're going. Top services on WAYN.com include travel guide and trip planning tools, unlimited photo and video storage; interaction tools such as email, SMS and instant messenger, forums and travel related tools and products. Headquartered in London, UK WAYN was founded by entrepreneurs Pete Ward, 30, and pal Jerome Touze, 29, who started the site in their spare time after returning home from a 'round-the-world' trip in 2003.
Photobox is the leading online photo service in the UK where it pioneered online printing, storing, sharing, community and publishing services for digital photos before extending its range to innovative products such as photo books, calendars, and greeting cards.
The company merged with Photoways, the leading French service, in April 2006 thereby creating the European market leader with over 5 million members and nearly 200 million photo prints in 2007. The group is backed by leading Venture Capital firms Index Ventures, Highland Capital and HarbourVest. Stan Laurent, formerly Chief Operating Officer at AOL Europe, is President and CEO and Mark Chapman, co-founder of Photobox, is Managing Director of the UK business.
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