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PhotoBox puts ASBO on Valentine’s Day

Anti Stereotypical Babble Order issued to invite UK to say it in their own words

UK, London - February 2010

Forget cliché phrases and finally say ‘I love you’ in your own words this Valentine’s thanks to the latest launch from the UK and Europe’s number one photo printing and personal publishing online community, PhotoBox.

The ‘ABC Book of Love’ provides a modern and stylish alternative to predictable gifts and stale over used sayings. The 26 page professionally bound photo book features a unique A to Z template, inviting users to assign a poignant word to each letter. Be it a word that encapsulates treasured feelings, an amusing pet name or a favourite romantic holiday spot, loved ones can choose their own words that best convey their individual take on love. And to provide inspiration, there are over 100 words on hand to ensure users can easily choose the right words to say what they want this Valentines.

Depending on each user’s personal creativity and time constraints, suggested layouts, fonts, colours and backgrounds are featured to aid even the most romantically challenged gift giver in producing a visually stunning keepsake. Plus, thanks to the new Easy Book Wizard tool, which automatically fills the book with selected photos, users can complete a book in just minutes.

Unlike traditional ‘paste and stick’ albums, this modern day lover’s story book combines personal and professional. It’s high quality paper and finish help prevent messy dog eared corners; plus the latest premium options including premium paper, matt lamination cover option and eye catching gift sleeve, deliver a timeless gift designed to be enjoyed as a decorative coffee table talking point among friends, not hidden away in a dusty drawer after the big day!

“Love, especially when it comes to Valentine’s Day, can feel a bit mass market. There’s a real pressure to conform, using preconceived words, familiar old phases alongside traditional gifts; yet being in love is such an individual experience unique to every couple,” commented Mark Chapman, Managing Director at PhotoBox. “The ABC Book of Love is being launched to start a new decade of romance built around openness, individuality and real, ground roots passion. This gift finally gives people the opportunity to say it their way this Valentines!”

PhotoBox will continue to offer its ever popular Valentines ranges. This includes its best selling Love Book which was a favourite amongst couples last year alone. The beautiful, compact, glossy soft cover book includes inspirational and heart felt quotes from the world’s greatest authors, philosophers and poets. The layout is pre-set with text boldly positioned on each left hand page, allowing users to simply drag and drop their personal photos on the opposite page, creating a 30 page literary and photographic masterpiece which is guaranteed to impress.

Furthermore, PhotoBox has launched a new range of cards designs available from traditional to fun and modern, to stunning landscape inspired panoramics, starting from just £1.50 (excl. P&P). Buyers will also be pleased to hear that their love will go a little bit further this season, with a percentage of every card sale going to UK children’s charity, the NSPCC.

In addition, love inspired products such as heart warming mugs, faux suede and canvas cushions, etched glass, wall art such as canvases and collage boards, are all also available on the site; presenting modern day lovers with creative and artistic alternatives to standard high street gifts with a price range to suit every budget.


Notes to Editors

ABC Book of Love (£29.99, excl. P&P). For more information visit: http://www.photobox.co.uk/shop/photo-books/abc-book-of-love

Love Book (£17.99, excl. P&P). For more information visit: http://www.photobox.co.uk/shop/photo-books/lovebook

For other gift information and special Valentines gift offers visit: http://www.photobox.co.uk

For more information, images or samples, please contact Jemima Wade at PhotoBox:

020 7087 4621 / jemima.wade@photobox.com

About Photobox

The government has pledged £30m over four years towards the expansion of ChildLine and the NSPCC Helpline, but the NSPCC needs the support of the public to raise a further £50m through the Child’s Voice Appeal, to make its vision to answer many more cries for help a reality. Everyone can support the Child’s Voice Appeal at www.childsvoiceappeal.org.uk To date the appeal has raised £17.6m.



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