PhotoBox, Europe’s leader online personal publishing and printing services, today announces a strategic partnership with Bounty, the largest parenting club in the UK. Through the partnership young parents will have access to PhotoBox full range of photo products designed to celebrate and share their baby’s precious moments.
The new three-year deal will create the biggest bespoke photo service for parents in the UK. Both PhotoBox and Bounty are leaders in their fields, growing fast and with a similar customer base of young mothers and growing families.
Stan Laurent, CEO of PhotoBox, explains “This is a key win for PhotoBox as part of our active partnership and acquisition strategy aimed at creating meaningful, long lasting relationships with like-minded brands. Bounty’s multi-channel community, which reaches an incredible 96% of new mums, is of great strategic importance to us. In return we offer Bounty an unrivalled, innovative range of quality customisable products, such as personalised birth announcement cards, diaries and photo books, coupled with spotless customer service and supported by an integrated platform with a Europe-wide infrastructure and footprint.”
By partnering with PhotoBox, Bounty will give their community access to PhotoBox wide range of social media applications, including photo uploads from Picasa, Flickr and Facebook direct to a PhotoBox account as well as their brand new sharing platform, which enables users to embed slideshows and photos to a webpage and share their photo book creations with family and friends.
Ian Beswetherick, Managing Director of Bounty, said of the partnership, “It is very important to Bounty to work with organisations that understand the needs and wants of our members and offers them excellent value. We know from our own insight that Bounty members enjoy sharing photos and cherished photo gifts with family and friends. Through partnering with Photobox and offering their high quality photo products, we are confident that our members will reap the benefits of capturing and sharing the many precious moments of family life.”
Initially Photobox will power Bounty as their new online photo printing and personal publishing partner via the co-branded www.bountyphotobox.com and will launch with a series of special offers and an exclusive photo pack for new parents available from www.bountyphotobox.com/newbaby.