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PHOTOBOX AND BOUNTY IN THE FAMILY WAY

UK’s number ones join forces to create baby photo super-service

PhotoBox, Europe’s leader online personal publishing and printing services, today announces a strategic partnership with Bounty, the largest parenting club in the UK. Through the partnership young parents will have access to PhotoBox full range of photo products designed to celebrate and share their baby’s precious moments.

The new three-year deal will create the biggest bespoke photo service for parents in the UK. Both PhotoBox and Bounty are leaders in their fields, growing fast and with a similar customer base of young mothers and growing families.

Stan Laurent, CEO of PhotoBox, explains “This is a key win for PhotoBox as part of our active partnership and acquisition strategy aimed at creating meaningful, long lasting relationships with like-minded brands. Bounty’s multi-channel community, which reaches an incredible 96% of new mums, is of great strategic importance to us.  In return we offer Bounty an unrivalled, innovative range of quality customisable products, such as personalised birth announcement cards, diaries and photo books, coupled with spotless customer service and supported by an integrated platform with a Europe-wide infrastructure and footprint.”

By partnering with PhotoBox, Bounty will give their community access to PhotoBox wide range of social media applications, including photo uploads from Picasa, Flickr and Facebook direct to a PhotoBox account as well as their brand new sharing platform, which enables users to embed slideshows and photos to a webpage and share their photo book creations with family and friends.

Ian Beswetherick, Managing Director of Bounty, said of the partnership, “It is very important to Bounty to work with organisations that understand the needs and wants of our members and offers them excellent value.  We know from our own insight that Bounty members enjoy sharing photos and cherished photo gifts with family and friends. Through partnering with Photobox and offering their high quality photo products, we are confident that our members will reap the benefits of capturing and sharing the many precious moments of family life.”  

Initially Photobox will power Bounty as their new online photo printing and personal publishing partner via the co-branded www.bountyphotobox.com and will launch with a series of special offers and an exclusive photo pack for new parents available from www.bountyphotobox.com/newbaby.


Notes to Editors

For further information about Photobox please contact Speed PR

Lindsay Wilson lindsay.wilson@speedcommunications.com 020 7842 3225

For more information about Bounty please contact

Lisa Penney lpenney@bounty.com 01707 294 000



About PhotoBox

PhotoBox is the leading online photo service in the UK where it pioneered online printing, storing, sharing, community and publishing services for digital photos before extending its range to innovative products such as photo books, calendars, and greeting cards. The company merged with Photoways, the leading French service, in April 2006 thereby creating the European market leader with over 8.5 million. The group is backed by leading Venture Capital firms Index Ventures, Highland Capital and HarbourVest. Stan Laurent, formerly Chief Operating Officer at AOL Europe, is President and C.E.O. and Mark Chapman, co-founder of PhotoBox, is Managing Director of the UK business.

About Bounty

Bounty (www.bounty.com) is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.  With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK. www.bounty.com is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month



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