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Wednesday 18th March

A poll released today has revealed that the British Mums would capture and keep their children’s hugs if they could.

The survey, carried out by – the UK and Europe’s number one online community for photo printing and personal publishing - asked Mums* what is the one thing about their children they wish they could capture, as easily as a photograph. 41% of Mums cited the feeling of their child’s hug as the most treasured moment, with a close-run 36% opting for the sound of their child’s laugh.

The poll also revealed other top moments treasured by Mums, including: knowing what your child is thinking, the sound of them sleeping, heir smell, seeing them grow confident and happy, the way they run to you when school finishes and their sense of humour.

PhotoBox is offering a range of personalised gifts including mugs, collage prints and personalised greeting cards, with the option of: adding a delightful design, pictures of Mum, family portraits, photos of the kids, even a cheeky message or inspiring quote, ideal for that personalised gift this Mother’s Day.

*Online survey of 734 mums carried out by in March 2009

About PhotoBox

PhotoBox is the leading online photo service in the UK where it pioneered online printing, storing, photo sharing, community and publishing services for digital photos before extending its range to innovative products such as photo books, calendars, and greeting cards.The company merged with Photoways, the leading French service, in April 2006 thereby creating the European market leader with over 5 million members and nearly 200 million photo prints in 2007. The group is backed by leading Venture Capital firms Index Ventures, Highland Capital and HarbourVest. Stan Laurent, formerly Chief Operating Officer at AOL Europe, is President and C.E.O. and Mark Chapman, co-founder of PhotoBox, is Managing Director of the UK business.

For further information please contact Custard PR
+44 (0)20 7494 6588

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