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PHOTOBOX LAUNCH OF ‘INSTANT WAY’ ETHOS SHAKES UP PHOTO BOOK MARKET

Take the effort out, leave the creativity in: says Europe’s number one

To be announced exclusively at Focus, PhotoBox (stand B43) will be unveiling the ‘Instant Way’, a forward thinking new way for photographers to create Photo Books in under two minutes thanks to its latest intelligent studio technology.

The modern day trend for ‘instant’ products and services means the photo industry is moving at a faster pace than ever before. With Pros and enthusiasts finding themselves increasing time poor, the Instant Way acts as a hands on assistant; helping reduce client admin and letting photographers do what they love best – shoot great photography.

The Instant Way makes creating a portfolio or customer Photo Book simpler and quicker than ever. Upload high resolution images in seconds, then one click reveals a completed book ready to review in crystal clear preview mode.

It’s that simple and puts photographers in the driving seat, giving them the choice to either check out with a polished top quality product, or go on and edit the book with a choice of mix and match backgrounds and text for a personalized finish.

Behind the scenes, PhotoBox’s latest smart software is hard at work, calculating what photographers want from their books. If photos are not specifically arranged, it jumps into action with a clever default option, organizing and grouping images chronologically. Furthermore, the technology respects photo ratios; recognizing landscape and portrait shots and not cropping key details. It further uses these ratios to select suitable layouts, delivering a beautifully designed book every time.

Professional wedding photographer, Paul Macro, commented: “The Instant Way is unparalleled to anything I’ve used before; it gives you the amazing gift of time.” Paul put PhotoBox’s latest innovation to the test, uploading 367 high resolution images from his client’s wedding day in less than 20 seconds, with a completed book in under two minutes.

PhotoBox MD, Lawrence Merritt commented: “We know it’s about the right result not just instant results, so we’ve pioneered this latest launch to perfectly combine these two needs. The Instant Way takes the effort out of creating high quality Photo Books but leaves the creativity in; meeting photographers’ real day to day needs.”

“As pioneers in the photo printing industry, over the last decade we’ve continued to innovate and look to photographers to lead us on how we can improve our service. Our aim is to exceed expectations and develop superior products.” Merritt added: “The good news is that this is just the beginning of our book transformation – we’ve got more surprises to come for 2011…it’s a case of watch this space.”

Click here to be the first to try Photo Books the instant way or visit www.photobox.co.uk/shop/photo-books


Notes to Editors

For more information, images or samples, please contact Jemima Wade at PhotoBox

020 7087 4621 / jemima.wade@photobox.com



About PhotoBox

PhotoBox is the leading online photo service in the UK where it pioneered online printing, storing, sharing, community and publishing services for digital photos before extending its range to innovative products such as photo books, calendars, and greeting cards. Merging with leading French service Photoways in April 2006 to create Europe’s market leader, PhotoBox now boasts over 11million members and nearly 200million photo prints and has won more awards than any other online photo printing website with the latest including Which? Magazine’s Best Buy and Gartner’s CRM Excellence Award.



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